Thursday, January 30, 2020

Down the River Essay Example for Free

Down the River Essay Edward Abbeys essay Down the River reveals his strong belief that the existence of life revolves around nature itself. Abbey conveys these views through syntax, imagery, and his choice of structure. Abbey’s varying detail and syntax in the first half of the passage conveys an amazement toward nature. He states while gazing at the lion that there was a â€Å"mutual curiosity: [he] felt more wonder than fear†. His unexpected reaction to the mountain lion when they shared â€Å"mutual curiosity† implies that man is not alone in this journey towards knowledge, and there is a deep connection between man and nature. He varies the syntax from short to complex sentences with distinct differences in clauses. He states that later on they â€Å"see no mountain lions,† and the following sentence in a series presents all of the other wildlife that has been observed in great detail instead of the lion. He describes these plants and animals with enthusiasm and also calls Aravaipa â€Å"full of life† and extremely â€Å"beautiful†. The impression is that even though the lion that drew the explorer in is nowhere to be seen, there is still a vast amount of beauty in the desert. The structure is meant to contrast the two types of nature, urban nature and nature in Aravaipa. We see an immediate switch in tone when Abby says, â€Å"We stumble homeward over the stones, and through the anklebone-chilling water. † Abbey displays a hint of bitterness towards his home that is so bad even the journey to get there is torturous. He discusses the stars and how they seem to fade when he leaving the desert, as if the world he is used to has no stars, no beauty, no life. Abby then states that the memories of the beautiful desert are enough to keep him satisfied for days to survive the â€Å"urban life†. Nature is so rich in details and relationships and so wonderful and mysterious that it is impossible to completely understand it. This incomprehensibility can provide an unlimited source of learning that will eventually redeem us from a lifeless urban existence.

Wednesday, January 22, 2020

Power Of The Few Over The Many :: essays research papers

The Eleventh Commandment portrayed the state church as being the supreme dictator. It is through the eleventh commandment that the church held it's power and control over the masses. Without the church and it's leaders to guide the masses, their society would have collapsed. However, compared to Brave New World, the whole society is conditioned to "work for everyone else"(Huxley 67) by the abuse and daily consumption of soma. Without the drug called soma, their society would have also collapsed due to withdrawal symptoms. The underlying reality between the two societies is that the masses are manipulated, controlled, and brainwashed, without resistance, to obey and follow their leaders through various methods of enforcement. The Brave New World is controlled by a select few who call themselves Resident Controllers and Directors. These elite few are able to control the production and selection process of societies masses. Mustapha Mond, Resident Controller for Western Europe, and the Director of Hatcheries and Conditioning, oversee the conditioning of embryos. Their powers and control over these particular jurisdictions gave them great power, and with that the ability to manipulate others. "'You ass'... said the Director,... 'Hasn't it occurred to you that an Epsilon embryo must have an Epsilon environment as well as an Epsilon heredity'"(Huxley 23). Through a hierarchy of Alaphas and Betas down to the lower cast Epsilon, everyone was suited for their job. The Director however, through his position of authority, was able to "... condition the masses to hate the country,"(Huxley 30). In doing so, the Director succeeds in creating an obedient society, which obeys and bows to every whim of his commands. The Resident Controller and Director were two authoritative figures that were able to control whomever and whatever each person worked at, even before they were conceived. Each cast had pre-conceived morals preached to them through conditioning, and to this end effectively brainwashed to the point of utter obedience. The outcome of this brainwashing by conditioning sets forth a society that exists in two tiers, the guardians and the domesticated animals. [who? why?->BNW] [who? why?->11th C] The church and it's head archbishops are able to control and manipulate the masses in North America by preaching the eleventh commandment through strict laws and enforcement practices. The eleventh commandment ordained that every man and women must be fruitful and multiply. Because of this commandment and of the militant ruling religionist enforcement, North America alone had four billion people, and yet the church continued to preach the eleventh commandment and it's practices. The competition between continents was the driving force behind the eleventh commandment. If it was not the competitiveness between ruling church states,

Monday, January 13, 2020

Deception Point Page 1

Prologue Death, in this forsaken place, could come in countless forms. Geologist Charles Brophy had endured the savage splendor of this terrain for years, and yet nothing could prepare him for a fate as barbarous and unnatural as the one about to befall him. As Brophy's four huskies pulled his sled of geologic sensing equipment across the tundra, the dogs suddenly slowed, looking skyward. â€Å"What is it, girls?† Brophy asked, stepping off the sled. Beyond the gathering storm clouds, a twin-rotor transport helicopter arched in low, hugging the glacial peaks with military dexterity. That's odd, he thought. He never saw helicopters this far north. The aircraft landed fifty yards away, kicking up a stinging spray of granulated snow. His dogs whined, looking wary. When the chopper doors slid open, two men descended. They were dressed in full-weather whites, armed with rifles, and moved toward Brophy with urgent intent. â€Å"Dr. Brophy?† one called. The geologist was baffled. â€Å"How did you know my name? Who are you?† â€Å"Take out your radio, please.† â€Å"I'm sorry?† â€Å"Just do it.† Bewildered, Brophy pulled his radio from his parka. â€Å"We need you to transmit an emergency communique. Decrease your radio frequency to one hundred kilohertz.† One hundred kilohertz? Brophy felt utterly lost. Nobody can receive anything that low. â€Å"Has there been an accident?† The second man raised his rifle and pointed it at Brophy's head. â€Å"There's no time to explain. Just do it.† Trembling, Brophy adjusted his transmission frequency. The first man now handed him a note card with a few lines typed on it. â€Å"Transmit this message. Now.† Brophy looked at the card. â€Å"I don't understand. This information is incorrect. I didn't-â€Å" The man pressed his rifle hard against the geologist's temple. Brophy's voice was shaking as he transmitted the bizarre message. â€Å"Good,† the first man said. â€Å"Now get yourself and your dogs into the chopper.† At gunpoint, Brophy maneuvered his reluctant dogs and sled up a skid ramp into the cargo bay. As soon as they were settled, the chopper lifted off, turning westward. â€Å"Who the hell are you!† Brophy demanded, breaking a sweat inside his parka. And what was the meaning of that message! The men said nothing. As the chopper gained altitude, the wind tore through the open door. Brophy's four huskies, still rigged to the loaded sled, were whimpering now. â€Å"At least close the door,† Brophy demanded. â€Å"Can't you see my dogs are frightened!† The men did not respond. As the chopper rose to four thousand feet, it banked steeply out over a series of ice chasms and crevasses. Suddenly, the men stood. Without a word, they gripped the heavily laden sled and pushed it out the open door. Brophy watched in horror as his dogs scrambled in vain against the enormous weight. In an instant the animals disappeared, dragged howling out of the chopper. Brophy was already on his feet screaming when the men grabbed him. They hauled him to the door. Numb with fear, Brophy swung his fists, trying to fend off the powerful hands pushing him outward. It was no use. Moments later he was tumbling toward the chasms below. 1 Toulos Restaurant, adjacent to Capitol Hill, boasts a politically incorrect menu of baby veal and horse carpaccio, making it an ironic hotspot for the quintessential Washingtonian power breakfast. This morning Toulos was busy – a cacophony of clanking silverware, espresso machines, and cellphone conversations. The maitre d' was sneaking a sip of his morning Bloody Mary when the woman entered. He turned with a practiced smile. â€Å"Good morning,† he said. â€Å"May I help you?† The woman was attractive, in her mid-thirties, wearing gray, pleated flannel pants, conservative flats, and an ivory Laura Ashley blouse. Her posture was straight – chin raised ever so slightly – not arrogant, just strong. The woman's hair was light brown and fashioned in Washington's most popular style – the â€Å"anchor-woman† – a lush feathering, curled under at the shoulders†¦ long enough to be sexy, but short enough to remind you she was probably smarter than you. â€Å"I'm a little late,† the woman said, her voice unassuming. â€Å"I have a breakfast meeting with Senator Sexton.† The maitre d' felt an unexpected tingle of nerves. Senator Sedgewick Sexton. The senator was a regular here and currently one of the country's most famous men. Last week, having swept all twelve Republican primaries on Super Tuesday, the senator was virtually guaranteed his party's nomination for President of the United States. Many believed the senator had a superb chance of stealing the White House from the embattled President next fall. Lately Sexton's face seemed to be on every national magazine, his campaign slogan plastered all across America: â€Å"Stop spending. Start mending.† â€Å"Senator Sexton is in his booth,† the maitre d' said. â€Å"And you are?† â€Å"Rachel Sexton. His daughter.† How foolish of me, he thought. The resemblance was quite apparent. The woman had the senator's penetrating eyes and refined carriage – that polished air of resilient nobility. Clearly the senator's classic good looks had not skipped generations, although Rachel Sexton seemed to carry her blessings with a grace and humility her father could learn from. â€Å"A pleasure to have you, Ms. Sexton.† As the maitre d' led the senator's daughter across the dining area, he was embarrassed by the gauntlet of male eyes following her†¦ some discreet, others less so. Few women dined at Toulos and even fewer who looked like Rachel Sexton. â€Å"Nice body,† one diner whispered. â€Å"Sexton already find himself a new wife?† â€Å"That's his daughter, you idiot,† another replied. The man chuckled. â€Å"Knowing Sexton, he'd probably screw her anyway.† When Rachel arrived at her father's table, the senator was on his cellphone talking loudly about one of his recent successes. He glanced up at Rachel only long enough to tap his Cartier and remind her she was late. I missed you, too, Rachel thought. Her father's first name was Thomas, although he'd adopted his middle name long ago. Rachel suspected it was because he liked the alliteration. Senator Sedgewick Sexton. The man was a silver-haired, silver-tongued political animal who had been anointed with the slick look of soap opera doctor, which seemed appropriate considering his talents of impersonation. â€Å"Rachel!† Her father clicked off his phone and stood to kiss her cheek. â€Å"Hi, Dad.† She did not kiss him back. â€Å"You look exhausted.† And so it begins, she thought. â€Å"I got your message. What's up?† â€Å"I can't ask my daughter out for breakfast?† Rachel had learned long ago her father seldom requested her company unless he had some ulterior motive. Sexton took a sip of coffee. â€Å"So, how are things with you?† â€Å"Busy. I see your campaign's going well.† â€Å"Oh, let's not talk business.† Sexton leaned across the table, lowering his voice. â€Å"How's that guy at the State Department I set you up with?† Rachel exhaled, already fighting the urge to check her watch. â€Å"Dad, I really haven't had time to call him. And I wish you'd stop trying to-â€Å" â€Å"You've got to make time for the important things, Rachel. Without love, everything else is meaningless.† A number of comebacks came to mind, but Rachel chose silence. Being the bigger person was not difficult when it came to her father. â€Å"Dad, you wanted to see me? You said this was important.†

Sunday, January 5, 2020

The Female Who Is Twenty One Years Of Age - 929 Words

The next interviewee is a female who is forty-one years of age. Let us begin with, her most pleasant and positive healthcare experience, which was with a Breast Oncologist, Dr. Howard Burstein at Dana Farber. The staff at Dana Farber goes over and beyond to make every one of their patients feel comfortable. The staff welcomes the patients in a cordial way and helps them with any given question or concern. The registration (front desk) provided her with a badge to wear after checking in for her appointment. This badge can locate your whereabouts for the staff. This is to a great degree accommodating and the staff informs the patient if the doctor they are seeing is running behind, this allows the patient to get a bite to eat at the†¦show more content†¦This provides comfort, which aided her through such a difficult time. The medical professionals were involved, as far as calling and emailing to see how she was feeling during chemotherapy treatments. Having assigned medical pe rsonnel close by during the duration treatments was beneficial because they would get to know you so if you have a reaction to your treatment they can detect it instantly. (D. Walenten, 2014) The most unpleasant healthcare experience was with a plastic surgeon at Faulkner Hospital. This was her first time at this healthcare professional’s office, in which she was visiting for a biopsy on a lump located in her right breast. The reason for this visit being the worst experience was not completely to do with the hospital or its staff; it was the consequences of the biopsy. She was exceptionally apprehensive and on edge while she was, sitting tight waiting to be seen for the biopsy procedure and the staff was not very comforting. (D. Walenten, 2014) She was feeling a range of emotions due to fear and she was in a sense powerless. This is the point at which the staff ought to be consoling for the patient’s sake. The staff member lacked empathy, which is critical. (Communicating about health., 2014) The nurse practitioner then proceeded to call her and bring her to an examination room, where the biopsy took place. The nurse practitioner was

Saturday, December 28, 2019

Identifying Risks Developing Risk Profile Essay - 861 Words

A) Identifying Risks-Developing Risk profile: Compiling a comprehensive list of internal operational challenges and risks is vital to developing a risk profile. Risk profile must be updated throughout the project, including the unanticipated risks caused by new investments. Proactive, consultative engagement is required for risk profile to be effective. Identify and prioritize all related risks and perform root cause analysis to understand the effect of those risks, if left unattended, may cause higher levels of risks. In Agile environments, the project team shares the responsibility for identifying risks that might impact a sprint, project or the course of development. The following agile processes aid in identifying risks in the ERP implementation project: †¢ Daily Scrum- Strong forum for identifying risks when performing daily tasks †¢ Requirements workshop- The team and the project manager discusses new ideas, this allows to adjust or correct the requirements so that it minimizes risk. †¢ Sprint Planning- Planning poker used to estimate the relative size of user story, gives opportunity to reduce the risk associated or break down the stories. †¢ Retrospective meeting- Identify the problems that were hurdles/risks for the implementation †¢ Sprint Review- Gives opportunity to identify, access and respond to risk. B) Classify Quantify risks: Risk assessment requires adopting a suitable framework that enables the prioritization of risks and the ability to classify risks as realShow MoreRelatedThe Emergence Of Risk Based Approaches1686 Words   |  7 PagesCh. 3.1 Emergence of Risk-Based Approaches Risk assessment is increasingly conducted by many groups within an organization to fulfil a variety of business and regulatory requirements. Various groups within the same organization often rely on guidance from different professional organizations to provide a framework for conducting the risk assessment. As financial organizations offer disparate approaches to risk assessment, they contribute to risk information. In this context, information systemsRead MoreThe Validity Of Criminal Profiling Essay1531 Words   |  7 Pages In law, law enforcement relies on a variety of approaches to solving crimes. One method of doing so, is criminal profiling. Police use criminal profiling as an aid to identify the typology of individuals most likely to fit the suspect profile. In this approach, evidence of a crime is used to identify the characteristics of the criminal in relation to their personality and psychological state of mind. As well as demographic variables, such as age, race or geographic location, InvestigatorsRead MoreThe Process Of Resource Leveling A Project892 Words   |  4 Pagesof these activities based on their required resources and time. The second heuristic is developing a resource loading table, which displays the duration, early start, late finish, slack and needed resources for each activity. In this case, the table will have five columns for each of these components for x, y and z activities. Third, the late finish dates for each activity should be determined by identifying the timing of the activities. For instance, the late finish dates for x, y and z activitiesRead MoreThe Field Of Banking And Finance934 Words   |  4 Pagesfield of Banking and finance is still developing and not every organizations are yet organized to deal with IT risk in an integrated way nor do all of them face the same levels of IT risk and or share similar risk side view. It is different to one another however, is compelling those are facing rising incident rates in the areas of security, availability, performance and compliance with noteworthy impact on revenue, reputation, productivity, and cost. (ISIT Risk Management in Banking Industry, 2011)Read MoreShould Fda Promote More Process Analytical Technology And Quality By Design Approaches For More Successful Impact On Manufacturers 1477 Words   |  6 Pagescreate a more efficient process but very expensive in the developmental stages. The F DA quality initiatives are aimed at enabling a shift in pharmaceutical manufacturing towards quality strategies based on process understanding and amore scientific and risk-based regulatory oversight. (Riley Li, 2011) Although both PAT and QbD approaches overlap, the FDA should promote these approaches because when combined the two approaches can promote a more successful impact on manufacturers ability to maintainRead MoreInnovation in an Entrepreneurial Organization1859 Words   |  7 Pagesthe organization. 1. Entrepreneurial behavior in small and large organizations Definition of Entrepreneurial behavior Entrepreneurial behavior has been defined as the study of human behavior involved in identifying and exploiting opportunities through creating and developing new ventures as well as exploring and creating opportunities while in the process of emerging organizations. Entrepreneurial behavior is also increasingly recognized as a proponent to social change and facilitatingRead MoreCommunity Hazard Assessment : Paso Del Norte1643 Words   |  7 PagesNorte Trista R. Eckert FSC 147 Fall 2016 September 18, 2016 Community Hazard Assessment: Paso del Norte Emergency preparedness starts with addressing a community’s specifics needs and identifying its demographics and characteristics. After enough data has been collected and analyzed, developing partnerships, creating and implementing strategies, and evaluating outcomes comprise the process of the Community Hazard Assessment. The region Paso del Norte is situated in the southwest in NorthRead MoreNIST Framework1100 Words   |  4 PagesCybersecurity threats can exploit their systems and cybersecurity risks can affect the company’s bottom line. It can drive up costs and impact revenue but it can also affect their ability to innovate, gain and maintain customers. The framework was created through the collaboration between several governmental agencies and the private sector and it has been made as simple as possible using common language to address and manage cybersecurity risks in a cost-effective way. The framework encourages companiesRead MoreProfile of Walkers Shortbread Ltd1378 Words   |  6 Pages1. Introduction 1.1 Walkers Shortbread Ltd Profile The report investigates quality issues in Walkers Shortbread Ltd. The area chosen for assessment is quality control process. Walkers Shortbread Ltd, it’s a company with a long history and their tradition is still with them as keeping the same recipe. It starts in 1898 when Joseph Walker owned a little bakery and as his fame spread and demand increased for his quality shortbreads. Local grocers began stocking Walkers products, and the family hadRead MoreDisaster Recovery1475 Words   |  6 Pagesfailure, etc. If a disaster should occur the company would be incapable of recovering any data stored in their data center. All company and customer information would be permanently lost including customer profiles, payment information, customer orders, company hardware and software, vendor profiles, company information, sales, marketing, revenue loss, job loss etc. The company s day-to-day business operations would come to a standstill and ultimately shut down. Additionally, it would take Media Madness

Friday, December 20, 2019

Implementing Differentiated Instruction For Reading Essay

Chapter One The Problem and Its Investigation Reading is an important skill that every child needs to succeed in school. Many students may struggle with learning how to read. Implementing differentiated instruction for reading allows students to learn how to read based on their learning style. Statement of the Problem The purpose of this project is to provide a guide for teachers on implementing differentiated instruction for reading in the second grade classroom. This guide will introduce the process of implementing differentiated instruction for reading. This guide will provide the teachers with strategies they may use when implementing differentiated instruction for reading. The following questions will be investigated: 1. What are the problems students have with learning how to read? 2. What is differentiated instruction and how may it help? 3. What strategies are used in implementing differentiated instruction? Rationale Implementing differentiated instruction for reading in the classroom is important because students have different ways of learning. When implementing differentiated instruction in the classroom, it is a way of meeting the individual needs of the students. When the teacher use few methods of teaching how to read, then not all types of learners will gain that knowledge. The steps of implementing differentiated instruction for reading in your classroom may be challenging for many teachers. Assumptions and Limitations The followingShow MoreRelatedDifferentiated instruction is matching instruction to meet the different needs of the diverse1200 Words   |  5 PagesDifferentiated instruction is matching instruction to meet the different needs of the diverse learners in their learning environment. Most learning environments are structured to operate under the principles that learners must demonstrate and perform to a certain level, which is specified, by whatever mandating entity the learners are either employed by or learning within. This entity sets the standard that will signify achieved learning or academic growth. Therefore it is important as an instructionalRead MoreTeaching Students With A Wide Array Of Abilities1718 Words   |  7 Pagesabilities can greatly differ from students practicing in below grade level work to above grade level work. For instance, in a third grade class made of 26 children, you will find that their reading abilities differ immensely in l evel. One of your students may be reading at a kindergarten level, while another is reading beyond a fifth grade level. In cases such as these, the teacher needs to find ways to adapt lesson plans to meet the learning abilities of both these students, while also adapting to theRead MoreThe Curriculum : Differentiated Curriculum Essay1554 Words   |  7 PagesDifferentiated Curriculum Classrooms today look very different than they did twenty years ago. Gone are the days of students sitting at their desks, copying notes as the teacher writes on the chalkboard. Children are entering kindergarten at varying levels of abilities and the gap between student aptitudes grows as children get older. Students with learning disabilities are mainstreamed into classrooms and, with the growing number of immigrant families, teachers are faced with students who doRead MoreDifferentiated Instruction Essay1626 Words   |  7 PagesIn today’s educational environment, all students expect to receive the same level of instruction from schools and all students must meet the same set of standards. Expectations for students with learning disabilities are the same as students without any learning difficulties. It is now unacceptable for schools or teachers to expect less from one segment of students because they have physical disabilities, learning disabilities, discipline probl ems, or come from poor backgrounds. Standardize testingRead MoreClassrooms Today Look Very Different Than Students Essay1572 Words   |  7 Pages My school serves over 1,800 students in grades sixth through eighth. There are ninety-two teachers, a reading coach, an instructional resource specialist, a testing coordinator, an Exceptional Student Education (ESE) staffing specialist, two ESE support persons, one Paraprofessional and one media specialist. The administrative staff consists of two Deans, an Assistant Principal of Instruction, an Assistant Principal of Operations and a Principal. In addition, there are four guidance counselors.Read MoreEssay on Resources for Differentiated Instruction639 Words   |  3 PagesIntroduction As described by Hall, Strangman, Meyer (2011), differentiated instruction [DI] allows teachers to build flexibility into their approach and understanding in adapting curriculum to the needs of the student, instead of requiring students to apply modifications they may be ill-equipped to complete (p. 2). In the alternative classroom, with a majority of students ELLs, teachers can adapt DI to set lesson and curriculum goals through a range of instructional and management strategies toRead MorePros and Cons of Differentiated Instruction1373 Words   |  6 Pagesthese tips help take away some of your stress! Pros and Cons of Differentiated Instruction Pros of Differentiated Instruction Differentiated instruction is a way of thinking about teaching and learning. It means using a variety of instructional strategies that address diverse student learning needs. It places students at the center of teaching and learning and student needs drive instructional planning. Differentiated learning is a way to enhance learning for all students by engagingRead MoreDifferentiated Learning Research Paper. John R. Hamilton.1225 Words   |  5 Pages Differentiated Learning Research Paper John R. Hamilton Providence College Differentiated Learning Research Paper Throughout this paper, four articles about differentiated instruction will be analyzed, and the information in those articles will be broken down and synthesized to further exemplify how important it is that schools across the world use this system of instruction and learning. My definition of differentiated instruction from what I have learned, isRead MoreEssay on Differentiated Instruction: Optimizing Student Success 1257 Words   |  6 PagesIntroduction Differentiated Instruction is a succeeding teaching style; teachers instruct according to a system that a student will get the best results. Neurologically everyone learns in a different way. A teacher’s objective is to guarantee that maximum potential from every pupil is reached. Teaching adolescent students is a vital time period to assure that they reach understandings and discover the way that they learn best, because this is ordinarily the peak of their neurological developmentRead MoreDifferent Types Of Instructions For An Effective Teacher1031 Words   |  5 Pageschoosing the appropriate forms of instruction and the different types of instructions that are most commonly used to be an effective teacher. In EDEL 441, I learned the difference in direct instruction and indirection instruction. Indirect instruction allows students to reach the higher levels of learning because it is student centered. Students build on their own knowledge while they observe, investigat e, infer, and form a hypothesis. In contrast, direct instruction is teacher centered meaning the

Thursday, December 12, 2019

Premier Fitness Ethics Assignment free essay sample

Ethics Assignment Premier Fitness The actions in question regarding Premier Fitness Clubs were proven to be misleading and in violation of the competition act as well as the basic consumerism trend that has aimed to empower consumers and increase their rights. In their quest to meet the firm’s profit oriented objectives, objectives of being economically usefull, and to earn enough profit to survive, Premier Fitness seemingly decided that they could forgo the objective of being socially useful. Misleading/false advertising and marketing was employed that drastically reduced or eliminated social usefulness by underhandedly convincing customers to enter contracts with the fitness club that resulted in materially higher fees, undisclosed costs, and high total net costs than the advertising would lead their customers to believe. Information was not adequately disclosed to portray the true costs associated with gym membership and cancellation of membership was found to be excessively difficult. Premier Fitness also was found to be withdrawing money from cancelled customer accounts which is also unethical behavior on their part. We will write a custom essay sample on Premier Fitness Ethics Assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is ironic that focusing on profit oriented objectives and the resulting unethical activity lead to the payment of a $200,000 fine by Premier Fitness for their unethical actions. Social usefulness was sacrificed by producing misleading advertisements that would lead customers to come to incorrect conclusions regarding total fees. This action violates the competition act and gave Premier Fitness and unethical advantage over their direct competition in the competitive business of fitness establishments. The competition act is structured to limit monopolistic behavior that could be damaging to smaller competitors and protect consumers, and by violating it, Premier Fitness could have negatively affected the competition in an unethical fashion as well as harmed consumers who ended up suffering greater financial losses than they had expected based on the advertising that they would have thought they fully understood. Premier Fitness’ false/misleading advertising and marketing would have left customers to believe that Premier Fitness was giving lower prices than the competition, which was not necessarily the case. Customers would therefore wrongly choose Premier Fitness’ services over those of the competition based on the superior price-point that Superior Fitness was seemingly offering. The result is that Premier Fitness’ acts harmed both the customers themselves as well as the competition that was advertising in a more ethical manor and losing business to Premier because of it. Advertising produced by Premier Fitness was misleading in that it violated many of the ‘do’s and don’ts’ of advertising. For example, using of fine print that was excessively small and possibly not legible. The impression created by the ad was much different than what the fine print conveyed. Also, not all material information was disclosed in all advertising, as some information was strategically left out of some advertisements. Premier’s misleading advertising and fine-print resulted in the charging of higher prices when multiple prices were appearing on their advertised product. With the misleading nature of the advertisements, customers were seemingly charged above the advertised price. The result of legal actions taken against Premier Fitness has undoubtedly affected their reputation considerably. Wide-spread negative publicity toward the company has unquestionably had a negative impact on the company’s operations. Websites designed to promote consumerism are a breeding grounds for the spreading of negative publicity towards unethical business operation. Although Premier continues to operate and has been in business for many years, it is conceivable that their reputation has been tarnished in a way that offsets any financial gains obtained through their unethical actions. Lost business due to poor reputation could easily have negatively impacted their financial objectives far more than gains achieved through misleading and false advertising. In order to fully recover from the negative effects on reputation that this incident has caused, Premier Fitness may benefit from re-aligning its objectives towards more of a customer oriented focus. Its marketing objectives must also be evaluation in order to be in line with such changes in the focus of the company objectives since marketing objectives often go hand-in-hand with company objectives. It is clear by the results observed in this case that Premier Fitness should have paid closer attention to the legal environment. Closer attention would have yielded the knowledge and understanding of the laws that inevitably were broken and could have guided Premier in a more ethical direction that would have bypassed the requirement for legal action and all the following negative publicity and financial ramifications that have haunted Premier Fitness thereafter.